Martial Arts Schools Marketing | Martial Arts Management Business

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We recently focused on the need to hire someone to work the front desk in the evening and the best way to solve this hiring challenge for one my coaching students.  I recruited my mentor Dion for his input and I wanted to share the results with you.  The benefit of having the right well [...]

  The business industry evolved out of risks. It will never be an assurance that a good start would promise a successful ending. One way or the other, the tables might turn at anytime. That is why it is important to always assess where your Martial Art business stands to make sure that you are not [...]

Posted by Dion Riccardo Reading Time: 2-5 Minutes For Martial Arts School Owners, the entire game of getting listed at the top of Google has RADICALLY CHANGED. Google is now giving priority at the top of the their search results to Google Places listings (formerly called Google Maps). What this means is that when a [...]

With Thanksgiving just ending here in the States, I thought it was appropriate to share a business strategy EVERYBODY can use regardless of where they live.

Don’t take this strategy lightly or for granted.

FYI: This video below will show you the exact things we do in our school every month. REMEMBER it changes every month.

In my school we have PT (physical fitness training) and we have all our students except the 3-5 year olds do it. So all our kids, adults, kickboxers and MMA students do this workout every class.

Squeezing for School Owners. by Dion Riccardo Reading Time: 3 minutes Kinda wierd title right? Let me quickly explain, A few years ago I was involved in a powerful Elite Mastermind Group run by Keith Hafner. Mr. Hafner devised a list of important questions to ask yourself at the end of every year. Hence, the [...]

Happy New Year School Owner, Heard of http://www.About.me? It’s an up and coming website that has started generating a lot of buzz lately. And, personally, I think it’s going to be a very popular site soon. Since they just opened up public registrations, I HIGHLY RECOMMEND you go and register your name immediately. There’s no [...]

Posted By Dion Riccardo Reading Time: 1 minute This video was originally published just for our private SOS Coaching Clients . But, I felt that its contents were important enough to share it with all of our school owners. While watching… ask yourself… “Is my Martial Arts school fully prepared if these 5 “predictions/keys” come [...]

Facebook is the leading social community online. With over 600 million users, there has never been a better way to maximize your exposure, and get your message seen by a massive customer base. The greatest thing about advertising with Facebook, is the flexibility of your advertisements. You can customize your advertisements so they appear only [...]

Do it yourself videos below… You can do it yourself but we recommend paying the $5 to have it done for you. If you are a do it yourself person watch the 2 video’s below. If not skip those two and watch the third one to have it done for you for only $5. How [...]

Sometimes, as a martial artist, it pays to be a poor speller. I, for one, was a terrible studint. (Ah, I couldn’t resist. I’m just kiddin’ around. I know that’s not how terrible is spelled.) Oddly enough, online… poor spelling can open a whole new world of prospective students and martial art school owner marketing [...]

In 2011, when it comes to martial art school growth, technology is all the rage. The internet… mobile… smart phones… online video and audio… Blogs…Facebook… Twitter… Linkden…and on it goes. Seems like the quest for the shiny new “magic student-attraction button” is a never-ending endeavor for most martial art school owners. And, even though there’s [...]

Google is worried. Facebook is on the way to kicking the 800 pound gorilla down a flight of steps. And yesterday, Google removed its CEO and replaced him with one of the founders. Google was founded by two geeks Larry Page and Sergey Brin. They were outstanding thinkers and geeks but not businessmen. When Google wanted to [...]

2010 was an awesome year; both of my schools grew at a rapid rate. As the schools grew, and the businesses matured, I encountered many sparring matches on the negotiation battlefield.  If you are a martial arts school owner, it is important to be skilled in the art of negotiations, looking at each negotiation as [...]

BECOME A LOCAL CELEBRITY! Next Generation School Owners are rooted in their community; they know the right people. This can result in having many low cost marketing opportunities to help grow their school. One of the best ways to get started is to get to know your community‘s youth services.  This is one of the [...]

However, Facebook made a second, less publicized change to the way your news feed displays posts from your friends and Pages you’ve “Liked.” In fact, it’s probably not showing you all the updates you’d like to see.

When I was blessed with the opportunity to start up a martial arts business, my marketing funds were low… actually there were none. At that time of my life I was going through bankruptcy, had to move back in with mom, and would borrow her car to get around. I can specifically remember sitting in [...]

acebook has made some changes almost two weeks ago that you NEED to know about. Watch the 1st video and then play the second one as well. You won’t want to miss this MAJOR change coming March 11, 2011.

Even though we are facing some tough economic times, the martial art industry is thriving! The UFC’s fan base continues to grow, making more and more people wanting to learn about martial arts. This has created some awesome marketing opportunities for the next generation school owner. In this post you will find 5 easy steps [...]

Check out this video clip for a quick productivity tip…

Are you getting the best out of your instructors and staff? Do your employees take ownership in their work? These are important questions to ask yourself.  Being a school-owner, the level of your success is greatly dependent upon your employees.  As your martial art business grows and matures, achieving quality communication with your employees will [...]

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Ok, that’s not really true. Especially if you are one of the unique school owners doing it right. I want you to suspend your opinion on Facebook for just a minute. Think about this, Facebook is quickly becoming the most used website on the internet – period. The average person spends at least 20 minutes [...]

In less than two months most schools are out for the summer! And you know what that means, right?  “We are going to be taking quite a few vacations this summer, so we’ll be taking Johnnie out of classes until August.” or “Johnnie would like to take a break from Karate for the summer and [...]

Click below to watch this video clip…  

Click below to learn about a tool that will help your school grow this summer…  

Tools For Retention Spotlights The Khan Academy by Paul Keller Helping students achieve better focus and consequently better grades is one of the  great benefits of martial arts training.   It is important that parents make the link between martial arts training and the added value to them and to their children.  Your martial arts [...]

Hey School Owners – Dion Here! Hope you had a great weeekend and your school is crushing it and working for you. Today, I am giving you the first Video in my new School Owner Video Training Course called “The Conversion Code”. It’s not the SAME OLD STUFF… Over the next week,  this FREE course [...]

School Owners… Hope you enjoyed Part 1 of the “Conversion Code”. If You missed Part 1 – Please Click Here First! In today’s video, were going to dig a little deeper into the Sales Funnel and also see why just slight tweaks to your funnel could result in HUGE profit increases.   Watch the Video [...]

Hey School Owners, In this next video, were going to talk about some of the crucial groups & Stages that you should be communicating with on a regular basis that will attract: New Enrollments Reactivate Past Students Convert missed Leads & Prospects Referral Partners and More… WATCH THE VIDEO! Remember, the goal is to get [...]

Is copywriting dead? I’ve been thinking about this lately because I haven’t written a traditional salesletter in years. Many of my copywriting friends haven’t written any salesletters either. Here’s what I HAVE been writing a lot of in the past two years. 1. Video commercial for my programs scripts 2. Sales, Phone and Upgrade scripts [...]

So what are the keys to developing a business that drives referrals?

Here are three key elements you need:

Click Below Watch This Video….

You have systematically worked to get new students in the door. Now what? We all know how important the very first impression is when we first enter a new place. A great deal of information gets communicated with your first impressions. If done well the initial greeting will be a great opportunity to start building [...]

As you know, Being ranked high in GOOGLE PLACES is one of the most powerful and productive ways to drive prospects to your website. I am going to share with you a few important updates that I got from a google insider that changes the game again and will either keep you in the TOP [...]

A Bunch of Stuff to Help You Grow Your School and Give You a Check Up from The Neck Up! Here is the Rest of the Check Up from The NECK up Overcomer Mindset list: 1. What you SOW is what you REAP. 2. Appreciate your Students. 3. Be a value ADDER not a value [...]

This week you’re going to receive 5 more referral systems to super-charge your results.

Plant these 21 positive thoughts during your introductory lessons and your enrollment percentage will soar!  New students will think at some point “Can I succeed at this?”  ”Can I do it?”  Here are 21 (partial list) of the positive thoughts you should plant and they should think after their first lessons. Here they are, a [...]

Click Below To Watch This Video Clip…  ”THE DONKEY STORY” There once was this old farmer who had an old wise donkey.  One day the farmer was working on his crops with his donkey, when all of a sudden the donkey fell down a well.  The Farmer said, “Oh my, how am I going to get [...]

A prospective student walks through you front door. What is their first impression going to be?

Click below to watch this video clip…          

Unless you’ve been living under a rock, you’re aware of how the trial of Casey Anthony (for the murder of her two year old daughter Caylee) has been receiving worldwide attention. According to Josh Benson of News Ramble, “Orange County Chief Judge Belvin Perry stated at one point in court that Anthony’s trial might “even [...]

Learn how to use this simple tool to help drive success at your school. In between graduations having a way for you to recognize, acknowledge and reward your student’s daily and weekly progress is another driving force to help build success for you and your students. They can be color coded and work for performance, academic [...]

Click Below To Watch This Video Clip…             90 DAY BOOST COACHING GIVE AWAY  – CONTEST UPDATE – As you know, in a few short weeks we will be running a HUGE contest to win the 90 Day Business Boost Coaching Program. Basically, you get a 90 day business makeover [...]

 What is the “Fonzie Effect”? It is a KILLER Strategy to GAIN – MAINTAIN – And UPGRADE More STUDENTS so that YOU Sleep Well at night KNOWING your School is GROWING. Watch The Video Below… Now Read This… To Learn About The Fonzie Effect I know that what I am about to share with you is counter intuitive, but [...]

Most school owners miss the big picture behind retention, upgrades and renewals. In Tools For Retention we will begin to tackle and focus on the Seven Inter-Connected Steps and the many related systems when correctly combined develop what we call a Retention Culture in your school. Raving fans, upgrades and renewals become the norm and [...]

Find out How You Can Get Your Hands on this HOT “DONE FOR YOU” Marketing Piece That Will Help You Consistently Enroll More Students Each Month! FOR FREE!    It’s EASY & FUN Read on!   Submit Your “Greatest Martial Art Student Success Story” To The…   Did you get the Idea for the contest [...]

  Our Greatest Martial Art Student Success Story Contest Has Now Begun!  Click Here to see how you can get 2 Gravitational marketing pieces that INFLUENCE your prospects to enroll – (this could be the ingredient your missing on the folks that DID  NOT enroll). —————————————————————————————————————-  From the Desk of Dion Riccardo   So let’s [...]

How about other special occasions or holidays? Do you promote those as well in your school? I’m not just talking about Thanksgiving, Christmas or New Year’s either! How about Flag Day, St. Patrick’s Day or even Chuck Norris’s birthday?

CLICK BELOW TO WATCH THIS VIDEO…. I can remember when I made my first typo on a marketing e-mail blast…  I was embarrassed until I spoke with my martial art business coach, he said… “Great that gives us the opportunity to reach out and market to this group again by sending another e-mail blast with the correct verbage.  THAT PROBLEM [...]

Pretty bold statement, right?  Think about this for a moment, what you tell a prospective student about your program may be met with some skepticism but if that same message comes from one of t heir  known and trusted friends-you better believe that message will get through! And this is where testimonials are worth their [...]

It is curtail to have your Instructors and Managers constantly posting videos to your Facebook fan page and YouTube account. This is a HIGHLY leveraged task that should be done minimally one a week! Click below to learn five quick and easy video ideas…   BONUS CLIP HERE IS AN EXAMPLE OF A VIDEO THAT [...]

Tired of the same  number of students enrolling and quitting?  Best to have a school exit and freeze policy in place. Here is a simple solution.   A written clear to understand and explain School Freeze Policy. Your school policy can vary, but it should be in writing and clear to understand. There are a number [...]

In every industry there are people who are known and/or perceived as an “expert”. In the martial arts industry I can think of 10 right off the top of my head. (I’m referring to business expertise rather than martial skill.) So how did they get this expert status? Were they one day bestowed this honor [...]

Click on the link below to find out how!          

Create A Blueprint For Effective Healthy Positive Actions With Parents and Students Most of you are familiar with the general rating of parents and students as A, B or C.  A is that third or less that are fully participating “raving fans” of your school.  They would get an 85% to 100% score.  A “B” [...]

******************************************************************************************** If your here for the “Next Generation School Owner Manifesto” Special Report — go to the bottom of this post to get it FREE! And Don’t Forget to take action on getting your FREE latest coaching program “The Boost” See Details below and how to grab your spot. ********************************************************************************************** If you answer yes to [...]

The Next Generation School Owner Manifesto is now available! This may be the most important thing that you read as a school owner all year! Read What other school Owners are saying about The Next Generation School Owner Manifesto: Dear Dion, Thanks for your great insight in your Next Generation School Owners Manifesto. I am [...]

You love saving money or getting a great deal, right?  Who doesn’t? Your students aren’t any different, they love getting great deals too!  So give them a great deal and help your bottom line by offering monthly specials on merchandise. These monthly deals should not be on any required merchandise you may have for Black [...]

Click Below To Watch This Video Clip…     The Boost Coaching Program is a 90 Day Program that were offering FREE to our readers.. Whats the catch? There is none – we just want to collect more Feedback to tighten our system down even more. After we have filled our 12 spots we will [...]

When you’re in the trenches everyday, it’s very easy to lose sight of the big picture.  Bills need to be paid, mats need to be cleaned, carpet needs to be vacuumed and the list goes on and on. While all of the “chores” do need to be done, as a business owner time needs to [...]

Ten Quick Event Planning Steps: 1. Pick a date and time (at least 6-8 weeks out), target group (Tigers, Juniors, Adults). 2. Pick a topic of interest (Stranger or Bully Awareness, Self-Defense, Special Skills). 3. Create a poster with a parent waiver getting names, addresses, emails, cell phones etc. and their signature. 4. Add a raffle [...]

Posted by Dion Riccardo Reading Time: 2-5 Minutes For Martial Arts School Owners, the entire game of getting listed at the top of Google has RADICALLY CHANGED. Google has given TOP priority at the top of the their search results to Google Places listings (formerly called Google Maps). What this means is that when a [...]

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CAPTURE YOUR LEADS IN A DATABASE If you don’t have a system to capture your leads you are letting dollars fall through the cracks.  The timing for a prospect to make a buying decision may be several months out and when they are ready your connection to them remains unbroken if you have kept up with [...]

Click On The Link Below To Watch This Video Clip….

In this final module we revisit what we started back in module 9 and proceed in the final 5 Habits of Highly Effective School Owners. Please take what I am about to tell you into consideration and read the below before watching the video. The 10 total habits that I share are THE #1 thing [...]

Using Facebook and optimizing it to use in your marketing to leads and students has been an awesome addition and strategy. Google has now came out with a Social Media Platform that may get people to switch over to using it as their main social media platform. But the true advantage in the near future [...]

    Here are the links for our Coaching Program options…. keep in mind there are no contracts, we like proving our value to you. NGSO Group Coaching Program $40 weekly NGSO Group Coaching Program $157 Monthly NGSO One on One Mastermind $347 Monthly NGSO One on One Mastermind $175 every 2 weeks   Boost [...]

Do you ever feel overwhelmed – even anxious at times? Your not alone! In fact, many school owenrs and business owners report feeling negative more than they do positive. Is that what you signed on for when you became a school owner? The bottom line is that the way you feel as the school owner dramatically [...]