Are You An Expert?

In every industry there are people who are known and/or perceived as an “expert”. In the martial arts industry I can think of 10 right off the top of my head. (I’m referring to business expertise rather than martial skill.)

So how did they get this expert status? Were they one day bestowed this honor by a group of their peers? A governing board? Did they receive a certificate for passing a state test which then conferred their guru status?

I think we know the answer to this one. It is a resounding “NO!”

The truth is, if you want to be considered an expert, you have to position yourself as the expert. There isn’t anyone who is going to come along and grant you expert status. You must go out in the market place and create it for yourself.

I know some people consider this wrong. It’s considered “tooting your own horn” or “being too big for your britches” (I know that’s an old saying, my grandmother used to say it to me but I think it’s appropriate for our discussion!)

Let me ask you this: Do you think Dr. Phil is the most qualified therapist? How about John Gray; is he the best person to go to for relationship advice? Or how about the “King of All Media”-Howard Stern? Is he the best talk show host?

These folks got to where they are because they positioned themselves as the expert.

So how do we become the expert Martial arts instructor in our area? Here are some questions to ask yourself:

  1. Are you good at what you do?
  2. Do you know more about the martial arts than the average person coming through your doors?
  3. Do you spend time training in your chosen martial art?
  4. Do you spend time learning about your profession?

Ok, so if you answered “yes” to those questions, you ARE THE EXPERT!!

Go out and declare to the world that you are the expert. When people are considering a martial arts school you want to be the first one to pop into their head!

Ways to position yourself as the the expert:

  1. Write a book

This is very powerful because authors have instant credibility as an expert. Don’t think that you have to go the traditional route. You can publish through Kindle, LuLu or even self-publish. Make sure that you are providing valuable information to the market on your subject though.

2.  Speak

Put together a presentation on your subject that people would be interested in hearing. Then contact local groups such as; Rotary, Kiwanis, Chamber of Commerce or business networking groups and find out how you can become a speaker for their meetings.

3.  Seminars

Seminars are a great way to get your message to a large group of people about your subject. You can structure it just like your speaking presentation then add hands-on drills and exercises to give it an even higher value. Send out a press release to your local paper and radio station for more exposure.

Positioning yourself as the expert doesn’t take long. But if you wait for someone else to come along and declare that you are the expert, you are going to be waiting for a very looooooooooooooong time! Make sure that in everything you produce, your e-mails, marketing, advertising, web site, business cards, brochures and in everything you do, you are positioning yourself as the expert.

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