Capturing Your Leads In A Database Are Extremely Valuable

If you don’t have a system to capture your leads you are letting dollars fall through the cracks.  The timing for a prospect to make a buying decision may be several months out and when they are ready your connection to them remains unbroken if you have kept up with manual or automated thoughtful responses.  The leads you have worked hard to capture result in sales today, but also some percentage will be gained over time.

Smart school owners will gather important contact information and particular interest (kids program, self-defense, adult program, etc.) and be able to continue to market to that specific group.  These are people that have already expressed interest in your programs and your school before and are the most likely low hanging fruit to respond to an offer or relavent information you send them.  Down the road they:

1. Enroll

2. Pay you

3. Lower your cost per lead

Automated systems in place are the best, but at the very least have a MANUAL SYSTEM to capture and keep your DATABASE up.  Not keeping up on your database means:

1. Lost sales

2. Lost ongoing revenue

3. Higher costs per lead

Put a Database System in place and work it and you and your school will benefit Greatly.

Paul Keller

SOS Coach