Thank you to all the school owners who attended the Facebook Advertising for Martial Art Schools.

We had a great time putting this together for the industry. Just as a reminder we will be updating this training over the next 6 months due to the speed that things change on the internet.

Also we will be hosting the live bonus training Friday, March 12th at 1pm EST.

Please comment about the Facebook webinar that we did today in the comments section below this post.

ATTENTION school owners that have not invested in this training yet I encourage you to get it before Monday when the price goes up.

You might be wondering what you get in this training so let me tell you.

1. You get the 1hr and 23min webinar were we walk you through step by step on how to step up an ad.

2.Setting up a new ad campaign

3. Creating your ad

4. Targeting your audience

5. Setting your budget

6. Analyzing your performance

7. All of the juicy details in between like… how to niche your advertising for much better results, how to choose your proper geographic location, how to target by age, gender, workplace, relationships, birthdays, and much much more.

8. How to select proper interests for your campaign.

9. How to do profile research to make your ad more effective.

10. Plus the copy of the webinar, the MP3 training, the written transcripts, the quick start facebook check guide, and a few other surprise bonuses like… Facebook likes sandwich pages so what’s a SANDWICH page?

So if you would like to save a $100.00 now before the price goes up on Monday then I encourage you to click HERE to get it for the $97.00 price.

We, Dion and Duane, want to wish you a Happy New Year with this free gift.

The Law of Success (16 ebooks)
by Napoleon Hill

First published in 1928, these sixteen lessons became the world’s first comprehensive philosophy of personal achievement.

“The purpose of the Law of Success course is to enable you to find out how you may become more capable in your chosen field of work. To this end you will be analyzed and all of your qualities classified so you may organize them and make the best possible use of them.”

These 16 ebooks provide over a massive 1100 pages of some of the most inspirational material you will ever read.

Click here for detailed contents of the Law of Success and to Download them for FREE

Click Here to get the PDF version of the Calender

Putting your school on autopilot is not as hard as it might seem. Click the link below to listen to Walter Row one of our Dashboard users and discover how you can put your school on autopilot too. Even if you don’t want to use “The Martial Arts Dashboard”, you will find out what it takes to double your schools income by using online technology.

Click HERE to listen to the interview with Mr. Row.

It’s Now 11am CST and the Martial Arts Dashboard is live now.

Go and be one of the first 37 school owners to sign up and get 4 bonuses totaling $458.97 plus the first 25 school owners will receive a fifth bonus totaling $250.00.

Remember that we are only going to allow 1 martial arts school owner per geographic area to use the Martial Arts Dashboard. This is just so all of the systems continue to work like crazy.

Once a zipcode is taken by a school owner, no other schools in that area can get a Dashboard. So, it’s truly on a first come first serve basis.

So, if you want to insure no other martial arts school owners snags your zipcode away from you, we highly suggest you do whatever is necessary to be the first in your area to invest in the Martial Arts Dashboard.

Go there now and check it out: www.RunMySchoolOnAutoPilot.com

The count down has begun.

Sign up for the Martial Arts Dashboard here www.RunMySchoolOnAutoPilot.com at 11AM CST.

Want to listen to the audio on the go?

Click HERE to download the audio file.

Also, if you have not seen the replay of our most recent webinar “How to Set Up Your Online Marketing Strategy” we will be hosting it again tomorrow at 11 am Central / 12pm Eastern

Click here to attend the Webinar!

Make your calendar for tomorrow we will be posting a video that will be showing you the behind the scenes look at what the martial arts dashboard is all about. You won’t want to miss it.

Even if you are not interested in using the dashboard this video will guide you on what you will need to do in order to set up a complete system yourself.

Want to listen to the audio on the go?

Click HERE to download the audio file.

Also, if you have not seen the replay of our most recent webinar “How to Set Up Your Online Marketing Strategy” we will be hosting it again tomorrow at 11 am Central / 12pm Eastern

Click here to attend the Webinar!

***Lastly, Yes! We are going to be opening the doors to the all new Martial Arts Dashboard Marketing Machine Version 3.0 THIS THURSDAY at 12pm central. We have a ton of school owners ask about getting on board, but only the first 37 of them will get the Special Bonus Package worth over $600 on Thursday.

So, mark that date in your calender and if your even slightly serious about not only surviving in today’s Economy but actually THRIVING don’t miss the next 2 parts of our Special Video series we will be posting over the next 2 days.

It’s not what you do know that will give you the business you once dreamed of having it’s what you don’t know that’s holding you back and in this series you will be learning that half the stuff you heard about running your martial arts school was just flat out WRONG!

Dare to be different and start running your school like a maverick…the rewards of having a profitable school that gives you more time and actually makes you feel like you achieved something are waiting for you.

All it takes is a slight change in the way you see things.

Please leave us your Comments or questions…we want to hear from you.

The Webinar will Automatically Start when countdown timer reaches zero! Enjoy.

Remember, that we will be launching the New Martial Arts Dashboard 3.0 Thursday Nov 5th at 11 am Central.

You can watch the presentation in full screen mode by clicking on the full screen mode button on the player once it has started.

You will want to watch the presentation till the end to check out the Special BONUSES we are offering…


It’s Now 11am CST and the Martial Arts Dashboard is live now.

Go and be one of the first 37 school owners to sign up and get 4 bonuses totaling $458.97 plus the first 25 school owners will receive a fifth bonus totaling $250.00.

Remember that we are only going to allow 1 martial arts school owner per geographic area to use the Martial Arts Dashboard. This is just so all of the systems continue to work like crazy.

Once a zipcode is taken by a school owner, no other schools in that area can get a Dashboard. So, it’s truly on a first come first serve basis.

So, if you want to insure no other martial arts school owners snags your zipcode away from you, we highly suggest you do whatever is necessary to be the first in your area to invest in the Martial Arts Dashboard.

Go there now and check it out: www.RunMySchoolOnAutoPilot.com

So join us for our FREE webinar today:

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Register Now For TODAY FREE Webinar! Only 11 spots left
Title: “How to set up Your Online Strategy”
Date:  Thursday, October 29, 2008
Time:  11:00 AM – 12:15 PM CST
Register now by clicking the link below:
https://www2.gotomeeting.com/register/158466362 <==
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Is this webinar you?

*You’re investing hours in marketing each day but aren’t sure what to do next

*You find that others in your industry are getting more recognition and notice than you are

*You’re confused about how to actually  automate your marketing efforts online that gives you back more time.

*You are have a website but it doesn’t seem to really bring in a flood of new students.

*You feel like you’re working really hard on you internet marketing, without making any money at it

*Or, maybe you’re happy with your web efforts, but want to put yourself on the fast track to become the the ONLY
logical choice to your prospect

That’s why I want to invite you to a 60 minute webinar we’re doing: “How to set up Your Online Strategy”The
Nuts and Bolts How To Way of Flooding Your School With New Students and Make More Profits All On Autopilot. THIS
Thursday, (TODAY) October 29th, 9amPacific/12pm Eastern / 11 am Central.

On this ground-breaking webinar you’ll learn:

> You will actualy see How to set up your marketing online once and forget it…all while it’s bringing you
new students.

> How to set up a automated follow up sequence that has your prospects calling you to make apppointments without
ever keeping track of them.

> How to create a online relationship building newsletter and the elements that need to be included to enhance retention and convince on the fence prospects that you are the best choice  for martial arts in your
area.

> The secret for setting yourself apart from your competition in the overcrowded online landscape

> How to know EXACTLY what you need to do next to grow your credibility and visibility even faster

> How to set up your online marketing activities so that you are freed up to work on other areas of your business

> How to nurture and manage your online reputation for best results

> and much more.

This is not just going to be theory…we will teach you in real time exactly how to set this up yourself, step
by step.

Here’s that link again to reserve your spot for this webinar:
https://www2.gotomeeting.com/register/158466362

See you there!

Best,

Dion & Duane

P.S.  “How to set up Your Online Strategy”: The Nuts and Bolts How To Way of Flooding Your School With New
Students and Make More Profits All On Autopilot.  is a must have for anyone experiencing challenges  getting new students.  If your
financial life, relationships, health, environment or self-esteem have taken a hit recently, you MUST check
this out now!

https://www2.gotomeeting.com/register/158466362 <== do it now because there is only 11 spots left as I write
this email.

“Freakin’ nuts”, is what average school owners think when they hear about what most of the REALLY successful school owners are doing and (advocating other school owners do) during these wild economic times.

Let’s face it…

The ups and downs of the stock market and the constant bad news about our economy are wreaking havoc with the finances of many school owners.

Cash flow is shrinking, students are dropping off, and less prospective new students are calling.
And, for average school owners it’s SCARY. Rightly so.

Meanwhile, the members of the highest-earning bracket of school owners are loving life.
They’ve yet to see their businesses take any significant step backwards in cash flow. In fact, some have actually experienced growth in their cash flow, even with everything taking place on Wall Street.
So, what are these high-earning school owners doing within their martial arts schools that the average school owners aren’t.

Well, it’s not what they’re doing in their Martial Arts business that the average school owners aren’t. The better question is what are the school owners with the shrinking companies NOT doing that the wealthiest school owners are.

The answer…

Marketing, marketing and more martial arts marketing.

Aggressive marketing to be more specific.

You see, what the wealthiest, most successful school owners understand is that marketing for their schools is the lifeblood of their martial arts business.

It’s the engine that drives their company growth.

It’s THE thing that allows their martial arts business to survive and thrive. Nothing else.
And, because of that, your martial arts marketing should be the very last thing to ever get cut our of a budget.

“Marketing is muscle, not fat. Be careful about cutting it”, one journalist wrote.

Unfortunately, that’s exactly what so many struggling school owners have done – they’ve cut their marketing budget way back, if not eliminated it altogether.

What a MONSTROUS MISTAKE!
***************************************************************
Register Now For Thursday’s FREE Webinar! Only 23 spots left
Title: “How to set up Your Online Strategy”
Date:  Thursday, October 29, 2008
Time:  11:00 AM – 12:15 PM CST
Register now by clicking the link below:
https://www2.gotomeeting.com/register/158466362 <==
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In fact, a recent article in Business Week, “Five Don’ts for Marketing in Tough Times”, said it best…

“Just as the savviest investors view down markets as a time to buy when everybody else is selling, the savviest marketers know recessions are a great time to pick up market share. They understand that by maintaining their budgets (or even increasing them) they may not come out ahead during the down times, but they can pick up market share that will pay off in the long run.

Marketing dollars in a recession are like oxygen on Mt. Everest, the less there is in the surrounding environment, the more valuable the amount you possess becomes. Cutting your marketing spending is a sure way to give ground to competitors who may be more aggressive during the downturn.”

And ,if that wasn’t enough, here’s what John A. Quelch said in a recent HBS Newsletter:

“It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times.”

Lastly, here’s what Business Maven, Laurie J. Storey-Manseau, had to say in the New Hampshire Business Review:

“When times are tough and business is slow, marketing is the very last thing that ought to be cut. Now, more than ever, companies must make themselves and their products known.”

But we recently came across a great quote from marketer Chris Lockhead of Mercury: “Go ahead. Cut your marketing budget when things get tough. I get it. That’s like saying ‘I’ll throw some logs on that fire when it warms up in here.”

It is critical to keep stoking the fire of your marketing campaign. And face it, keeping the fire burning now means you won’t have to rub two sticks together — starting from scratch! — when the “economy improves.”

Martial arts school owners make mistakes you see, when it comes to marketing their schools right now, the last thing school owners should be thinking about right now, is cutting back on their marketing.

No.

Instead, what you should be thinking about when it comes to your school marketing, is doing it more efficiently. effectively, and aggressively.

We believe martial arts marketing online is the best way to do that.

As we said, the key to surviving and even thriving in these tough economic times is improving your Martial arts school advertising efficiency and effectiveness.

While it is not a black box you can throw money into and expect great results, the web is a proven martial arts school marketing medium that can generate phenomenal returns for you.

Successful online school marketing campaigns can often take time, effort, and creativity; however, these efforts can certainly provide a substantial ROI (return on investment) when compared to pricey traditional offline marketing for schools.

The key, though, regardless of whether you do it online or offline, is that you continue marketing your school.
# Continue to invest money in generating new students.
# Continue to invest money in marketing to previous students.
# Continue to invest money in things that automate processes in your school.

Don’t stop. Don’t even slow down.

Let other competing school owners around you do that.

Let your competition make the potentially life-changing FATAL MISTAKE of thinking that in tough, trying-times the correct decision is to cut-off the ONE and ONLY activity that can fix a decline in cash flow and new customer flow.

And, while they do that, you continue doing your school marketing… and when all is said and done with this crazy economy… you’ll be the #1 school owner in your geographic area making some serious bank!

It happens all the time.  Just make sure you’re on the correct side.

Yours for a better school,
~Dunae and Dion

***************************************************************
Register Now For Thursday’s FREE Webinar! Only 23 spots left
Title: “How to set up Your Online Strategy”
Date:  Thursday, October 29, 2008
Time:  11:00 AM – 12:15 PM CST
Register now by clicking the link below:
https://www2.gotomeeting.com/register/158466362 <==
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We believe there are a couple of martial arts marketing “tools” that will absolutely grow your school…

These “tools” are really more of “martial arts marketing methods” rather than anything. But, nonetheless, they are some of the most powerful and proven methods for getting new students and growing your school.

Let’s skip the fluff and get right to them:

Martial Arts Marketing Tool #1: PPC Martial Arts Marketing (Google Adwords)

PPC marketing is nothing more than advertising your martial arts school on the major search engines… with a cool twist.

With PPC marketing you DON’T pay when your ad is displayed. You ONLY pay when a prospective student sees your martial arts advertisement, clicks on your ad, and actually comes to your website.

But, it gets even better…

With PPC martial arts marketing, you get to choose EXACTLY when your ad is displayed on the major search engines, so you can target your advertisements strictly to the most qualified searchers of martial arts instruction online, display your ad just to them, and then only pay if they take an action and click on your ad. It’s actually the most targeted form of martial arts marketing in existence today.

Seriously. And, because of that, you end up only paying for traffic to your martial arts website that is ultra-targeted and highly-likely to convert into a paying students. It’s really incredible stuff! And, because of how effective this strategy is right now, We had to include it on the list of “martial arts tools that will absolutely grow your school”.

In fact you can listen to a free call we did with our very own personal Certified Google Adwords (PPC) Expert. Click HERE to get access to it.

Martial Arts Marketing Tool #2: Endorsed Offers

Endorsed offers are nothing more than having another local business owner or operator in your geographic area endorse you and your martial arts school to their customers, clients, patients, members, etc. When you set up this type of relationship, the percentage of prospective students that get converted into paying students for you in your school goes thru the roof.

Why? Because when another business owner or operator, who already has trust and goodwill built with their list of customers, endorses you and martial arts training at your school, the response is sometimes 20-30% higher than any other form of martial arts marketing.

Think of it like this…

Imagine a local school teacher talking to their students parents about the value of martial arts instruction with you, and why they recommend it. Or, imagine a local massage therapist or chiropractor talking to their clients about martial arts instruction with you. Again, because the trust and credibility is there already, the response is almost always much, much higher than typical “cold martial arts advertising”.

Why would another local business owner or operator endorse you and your school, you may be wondering?
Well, there are several reasons.

First, you can work on a barter arrangement with them. In other words, they endorse you and your school in exchange for complimentary martial arts training with you. Second, you can work out a co-endorsement arrangement where you endorse them to your parents and students in exchange for them endorsing you. The opportunities of the type of endorsed offer you arrange is only limited to your imagination.

Martial Arts Marketing Tool #3: Automated Martial Arts Marketing Via Email

Because email marketing can be set-up to work on autopilot perpetually… and because there’s no cost right now to use email marketing, it’s a great tool to follow-up with prospective students, educate existing students, generate referrals, and grow your school.

And, even more important, because martial arts email marketing is 4x more effective than most other forms of marketing (according to the Direct Marketing Association), it’s a must on the list of “martial arts tools that will absolutely grow your school”.

Think of it like this…

You can set up an email marketing campaign ONCE, and let it work over and over and over for you. You can do this for new students. You can do this to reactivate inactive students. You can do this for unconverted leads. You can do this to generate referrals every week. You can even do this for networking partners.

In fact we are going to show you how you can do it yourself this Thursday, October 29th on our FREE webinar.

***************************************************************
Register Now For Thursday’s FREE Webinar! Only 59 spots left
Title: “How to set up Your Online Strategy”
Date:  Thursday, October 29, 2008
Time:  11:00 AM – 12:15 PM CST
Register now by clicking the link below:
https://www2.gotomeeting.com/register/158466362 <==
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If you’re not using email marketing in your school right now, you’re really missing out on an incredible school-building tool. Seriously. And if you are then GREAT congratulations to you. May be you just might pick up 1 or 2 things you’re not currently doing that could improve your results.

Register now by clicking the link below:
https://www2.gotomeeting.com/register/158466362 <==

SPECIAL BONUS POST TODAY AT 2pm CENTRAL were we will cover Marketing for Martial Arts Schools – What To Do During a Brutal Economy.

Yours for a better school and life,

~Dion and Duane

The so-called martial arts business-building gurus have it all wrong…

There’s a whole bunch of nonsense being fed to school about the cause of such struggling within the profession.

And, it really ticks us off!

Today, you’re finally going to hear the truth about why so many school owners never reach their financial goals, and the *one* thing YOU can do to make sure YOU do.

Be honest, how many of these have you heard blamed for the reason why so many schools are barely getting by:

1. Martial Artist don’t get the respect they deserve.
2. Martial Artist still really isn’t accepted as a legitimate option to change lives.
3. The economy is hard and no one is buying martial arts training right now.
4. There are way too many martial arts schools in this town.
5. People don’t understand the immense value of martial arts training.

So, how many of those have you heard???

If you’re like most school owners… almost all of them.

Well, none of those reasons are the REAL cause behind most school owners struggles. None of them.

What is then?

Well, I’ll tell you what Dunn and Bradstreet, the largest credit reporting business there is, says…

‘Of the small businesses that fail, 90% do so because of a lack of skills and knowledge on the part of the owner.’

Did you get that?

‘…a lack of skills and knowledge on the part of the owner’. (And that’s not me saying it, it’s Dunn & Bradstreet).

90% of business failures, including martial arts school, are because the owner of the business – the martial artist– lacks the necessary skills and knowledge to build a sustainable, highly-profitable business (school).

It’s not because of competition. It’s not because of economy. It’s not because of consumer education. It’s because of a lack of knowledge and skills in certain key business-building areas.

For most school owners, they don’t want to hear this. They want to hear another reason, or another answer, or another solution.

But, there’s not one.

As a martial arts school owner, whether you like it or not, you’re an entrepreneur with your own business. You’re a business owner. And, this is your life. This is your livelihood. You’re playing for keeps here.

This isn’t a hobby.

And, as a business owner you always have to be mature enough to see things as they really are. You can’t lie to yourself or delude yourself into seeing something that’s not there. Or, to NOT seeing something that *IS* there.

Fact is, if you’re not getting the results you want in your school— the new students, the referrals, the student retention, the cash flow, etc. — you need to recognize there’s some skillset or knowledge you’re lacking.

Don’t buy into any other cause or reason. Don’t!

Now, once you realize you’re lacking the knowledge in a certain area, there are only two things you can do:

1. You can go out and gain the knowledge you need to go from struggling in an area to thriving.

Personally, this is the course we always take. And if you are struggling with your online marketing then please attend our “Free Online Martial Arts Marketing Revealed.” Even if you are a veteran we would encourage you to attend. You just might find the 1 or 2 things that could skyrocket your business.

Now we know the thought of ‘learning’ business-building skills is probably painful for you. We understand that.

However, whether you want to hear it or not, we’re going to tell you…

What you don’t know about building your martial arts business is going to set the height of your schools success. It’s not what you DO know. It’s what you DON’T know about building your martial arts business that determines your level of success. Period.

If you’re *truly* serious about creating a thriving martial arts school that gives you the lifestyle you’ve always wanted, than there are certain business-building activities that need to occur in your school on a regular basis.

You either need to know (knowledge) how to do them yourself (skill) or you need to have someone do them for you. Regardless, they need to be done if you’re going to create that thriving school.

The other option you have, if you just refuse to learn the skill-sets yourself, is to have someone else who has the knowledge and skill do it all for you.

And, quite frankly, this is why we are conducting this free webinar entitled “Free Online Martial Arts Marketing Revealed.”

Click the link below to register now. There are only 97 spots available.
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Don’t forget about this Thursday’s FREE Webinar!
***************************************************************
Register Now For Thursday’s FREE Webinar! Only 100 slots available
Title: “Free Online Martial Arts Marketing Revealed”
Date:  Thursday, October 29, 2009
Time:  11:00 AM – 12:15 PM CST
Register now by clicking the link below:
https://www2.gotomeeting.com/register/158466362 <==
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Talk to your tomorrow when we will go over the 3 Martial Arts Marketing Tools That Will Absolutely Grow Your business.

Until then… happy marketing,

~Duane and Dion
https://www2.gotomeeting.com/register/158466362 <==

“As the mind evolves, it creates limitations,” this is an excerpt from an American TV series called Fringe. The writer assumes that we, humans, are oftentimes hindered by a known or unknown factor. This restrains us from reaching our goals. This is a challenge that everyone faces, especially in the creative world of  Martial Arts Marketing.

What is a Strategy?

The idea of an ever-existing limitation gravely affects strategy. Strategy is defined as the end goal that one envisions for his business and the general approach to be used to achieve these goals. Strategy should be free in form. It is a part of the unknown that through unrestrained imagination was given birth. It is not merely a set of options from available resources. It is a crime to the imagination to stop the free-form thinking process just because of a wrong mindset.

Strategy should also not be what everyone else is doing. It should not stick with the norms of a society. More often than not, sticking with the rules create more harm than good. Breaking these rules for the sake of art is a rather forgivable crime. Strategy is not repetitious because it is always evolving. It is insane to try and do the same things even though it yields the same results. Apply that to business and you get two things: one is you lose your business after, say, three months of operation; or you remain stagnant for a few years until the market tires of your offering and you file for bankruptcy. Whichever it is, the end result still makes you loser in the business world. Strategy is birthed at the place where problems appear.

Strategy is also something that could not be found in books. It is not a general principal that is applicable to all kinds of businesses. Rather, it is unique in each company. It doesn’t matter if you have the same products or services to offer, your strategy would still remain your own. It is like your fingerprint. Creating your own strategy is actually very enjoyable in the sense that it gives you the drive to perform at a higher level. It is important because you believe so. And as the head of a corporation, your employees will believe in what your trying to accomplish. It is your and your people’s motivation to succeed.

Now, if a strategy is distinct to a person, then how do you invent it? Ask the right questions.

Remember the Socratic principle? Always follow an argument wherever it leads you. Ask questions to generate more questions which would ultimately lead you to a strong answer. It may sound like a waste of time but it is not. Strategy is a product of deep thought. Most school owners do not give themselves enough time to think. They oftentimes just follow any opprotunity that comes there way. Thus, they never really build systems and can never break free from their business. Defining a strategy gives you and your staff the ability to create processes that will automatically take place which in turn gives you more time to strategize on how to perfect other areas of your school.

Here is an example…

I was in a place 7 years ago where I was trying every new thing that came to me for marketing as a result I was getting marginal results. One day, I stepped back from the school and realized I was just stringing together a bunch of campaigns but there was no overall strategy to attract new students. So, I identified one pillar of marketing that I would create a strategy for and really master that one pillar…It was Internet marketing. I saw that the other schools in my area were not focused there, I realized also that someone searching for martial arts online was highly qualified and it was something that once I got it set I could just do a little maintence and focus on other areas. So, I sat down and mapped out the game plan to totally take over and dominate the internet searches for martial arts in my area.

What was the result?

It took me about 3 months to get that system in place but here is the result I went from an average of 20 leads per month to over 50 leads JUST from the internet. Which lead to more new students. In fact, the system I created 7 years ago is pulling in even more leads now! As a result of strategy and implementation I have opened 3 more schools using this strategy as the cornerstone for attracting new students. One of my coaching clients just put 1 tactic in to practice for online marketing and got 10 extra leads in 1 week…and the best part is that he is spending no additional time working!  He set it up and left it and it works for him as he sleeps…How’s that for a strategy.

Important Note

Duane and I  will be hosting a  FREE webinar on “How to set up Your online strategy” on Thursday Oct. 29th. Please mark your calender. We will NOT be going over theory. This webinar is going to teach the NUTS & BOLTS on how to set things up so you can attract new students on autopilot. Don’t miss it. Stop being a opportunity seeker and become a strategist. You will never improve your business if you stay in the mindset of implementing tactics one by one as the opportunity arise. To really bring your business to the next level you must create a strategies that allow you to have more time and resources so that you can continually look at your business, identify weak areas, create stratagies for improvement and then implement.

It’s the only way to win in business!

Please feel free to submit questions in the comment area. We want to hear from you.

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Register Now For Thursday’s FREE Webinar!

Only 97 spots available

Title: “How to set up Your Online Strategy”
Date:  Thursday, October 29, 2008
Time:  11:00 AM – 12:15 PM CST
Register now by clicking the link below:
https://www2.gotomeeting.com/register/158466362 <==
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Captain John Rade, a legendary fisherman from Montauk, NY, is known for his amazing ability to out-fish every commercial fisherman in his area.

His secret contains a profound lesson for school owners.

Grasp this… Captain John’s secret… and there’s no doubt you’ll mutiply the number of new Students coming into your school every month.

Captain John is a commercial fisherman. He’s also known as a Pin Hooker, the rarest of all fisherman.

While other commercial fisherman are using big nets to bring in their daily catches, Captain John is out there with nothing more than a rod and reel.

He doesn’t use any of the tools the other commercial fisherman use.

No nets. No giant trollers. No crews of five or six fisherman.

He simply goes out on a little motorboat with a rod and reel… and out-catches every other fisherman by multiples.

In fact, on any given day, on the same exact body of water, Captain John will regularly catch more striped bass than 10 commercial fisherman COMBINED!

So, how does he do it you’re wondering?

Well, when asked exactly that by a local news reporter, he said something profound.

He said, “When most fisherman go out on the water they think like a fisherman. When I go out I think like a fish.”

WOW!

The implication of that answer for School Owners is HUUUUUUGE.

Let me break it down for you:

When it comes to marketing and trying to attract prospective Students, most school owners think and market from a SCHOOL OWNERS’s perspective.

Most design their marketing materials from the perspective of a school owner and NOT from the perspective of a potential martial arts student.

In other words, most school owners are thinking about themselves and their practice when they advertise. They’re NOT thinking about what prospective students are looking for, want, need, and desire.

You see, martial arts marketing  is very similar to fishing.

You have to know your target and know what they’re looking for so you can use the correct bait to attract them.

When fishing, it’s not about what you want to use as bait. It’s completely about what your target fish is looking for. And then using THAT as bait.

This is why the most effective martial arts marketing materials are totally focused on solving the prospective students’s problem or need, and NOT… NOT… about the school itself.

In essence, the most effective martial arts school marketing materials are not even marketing the school at all. They’re marketing the solution to a prospective students’s problem. Period.

Why?

Because that’s what most prospective student’s are looking for and want.

here’s what adult’s want…

*They want to know how to choose the right martial arts school.
* They want their pain eliminated.
* They want their energy boosted.
* They want to feel confident.
* They want to feel their best.
* They want to know that their child has an advantage to succeed.
*They want to feel challenged again
*They want to have fun
*They want to feel toatally engaged in something to free their mind from stress.

Here’s what Parents want…

*They want to know How to choose a martial arts school
*They want their child to have an advantage over others.
*They want to feel proud of their child
*They want feel that heir child will not be a victim.
* They want know that their child will make right choices in life
* They want their child to have a positive outlet for energy so that they sleep well and parents can have some “ME” time when they go to bed.

An overwhelming majority of prospective students are NOT looking for a school. They’re looking for a solution to their problem.

If you try to advertise and market your school, you’re trying to attract them with the wrong bait.

Instead, market the solution to their problem.

Market confidence.
Market the result of being in shape
Market stress relief
Market giving a child strong advantages in life
Market Life lessons that help children make good choices
Market How to find the martial arts school and avoid the hassle of doing the home work.

And the best way to do this is with free information… like a free online video… that educates them on why martial arts training is the best solution to their specific need.

(This is what we do for school owners with the Martial Arts Dashboard. Check it out here: http://www.schoolownersecrets.com/dashboard/

The reason why this approach to martial arts marketing works so well is threefold:

1. It allows you to use marketing materials that are totally and completely focused on the prospective student. Remember, the average prospective student is solely interested in finding and getting the best and most effective solution to their problem. They’re not interested in you or your school. At least not righ now. And, so you need to make sure your marketing focuses on them, exactly what THEY WANT, and answers the question of “What’s In It For Me”.

2. When you offer free educational videos tailored to the specific problem prospective students want solved, you’re able to identify exactly who the interested prospective students are, so you can do targeted, benefit-focused follow-up with them. Remember, when it comes to martial arts marketing; the fortune is in the follow-up. (This is automated with the Martial Arts Dashboard. Check it out here:http://www.schoolownersecrets.com/dashboard/ )

3. With free videos tailored to specific problems & Solutions, you’re able to deliver a much more targeted message that highlights the specific benefits prospective students want. In other words, if you have a video dedicated to educating people interested in Choosing The Right Martial Arts school, you can hit on the exact benefits those people want.

Here is the take away:

The more you can get into the mind of the different groups of prospective students, and better understand their needs and wants, the better you can tailor the bait to attract them into your school.

The effectiveness and power of your martial arts marketing totally comes down to YOU offering the most sought-after bait prospective students are hungry for.

As Captain John Rade would probably say… It’s all about thinking like a prospective student.