Five Strategies using Velvet Rope Marketing around in your Martial Arts Business

Let me ask you, what do you picture when you think about a velvet rope? Oscars. Right, when we say velvet rope, we visualize red carpet, looking at Hollywood stars, guards, and waiting in line. Wouldn’t it be great to create this kind of feeling about your martial arts business? Where all your clients are lining up to train in your school.. We say, this is possible. It really is.

Here are 5 simple marketing that get students to be hungry to train with you.

1. Create a blog with good copy.

This will bring more people in your website when you create blog not just to give information that YOU think is interesting but give information that your customer wants. As more people join and read your blogs, they will post comments and makes you the expert.

2. Market yourself in the community in the means of TV, newspaper, magazines and etc.

Marketing yourself is the easiest way to create the velvet rope. People think that media people are considered as the experts. When you use this, potential prospects will be thinking why else the media chose you if you weren’t the best? Start building relationships with the media by contacting them through email and send press releases. As we know, that they are busy and you want to make their life easier for them build a bargain for them. Like offering them free training, or create 5 story ideas for them to use, and build content that is easy for the media to use. My favorite is to attain a column and write regular articles on parenting, fitness and personal protection.

3. Have lots of testimonials

Aggressively pursue testimonials from your loyal clients. Use them to inspire other new prospects to join. Collect as many testimonials as possible, if you have enough arrange them for reaching out to a variety of people who have the same goals as them. One of our favorite tactics is to have a members appreciation day at which time you have someone walking around asking your students questions like ” What was your best day at training?” What positive impact on your life has happened as a result of training at ________?”.

4.  Find your niche

Finding a niche will help you become more exclusive with the people you work with. If you have a potential client who doesn’t fit your standards, then in polite way explain that you are focusing on whatever type of student and would love to refer her/him to another school who would be suited for their needs. The person, who you just have turned down, will tell to their friends what happen, eventually it will increase your velvet rope feel around your business.

5.  Create good newsletter to send to your lists.

90% of your newsletter must be content base providing them the information that they are seeking. You could add some personal touch in the newsletter.

When using newsletter to promote your service, indicate and make them clear that you don’t accept every person. Use phrases with application process or trial period, state the expectations that you have for each client and if those expectation are not met then you have the right to stop working with them. Do not beg or plead a potential client to train with you. This will help you boost up your number of clients because of how you set standards with each and every client and with good customer service. It creates credibility within yourself as well as your martial arts business.

Those are 5 ways to get clients waiting in line to get you to work with them. We can personally tell you that this works and recommend you to GO OUT AND DO THE SAME.