Increase Your Marketing Believability by 10X When You Use These

Pretty bold statement, right?  Think about this for a moment, what you tell a prospective student about your program may be met with some skepticism but if that same message comes from one of t

heir  known and trusted friends-you better believe that message will get through!

And this is where testimonials are worth their weight in gold.  Testimonials add credibility!

If you don’t have testimonials, that’s ok.  You can get them.

The first thing you want to do is make a list of all your clients who you know absolutely love you and your service.  Then you simply ask them.

There may be a few of  you out there, who don’t feel comfortable asking for testimonials.  I know I didn’t for a long time, especially when I was first teaching.  I felt that if they truly loved my teaching and the service they received they would provide these testimonials on their own.  Guess how that went?

Your students may love for service and think that you are the greatest thing since sliced bread.  But unless asked, most will not just arbitrarily send in a testimonial to you.  Most people are extremely busy and it’s not something that they think about.

So we will ask.  Don’t be embarrassed about asking for testimonials either.  You provide a wonderful and life changing service and when asked your students will love to write a glowing testimonial for you.

You can accomplish this in one of two ways; you can ask them to write it from scratch or give them a form that answers questions (that you have prepared) about your service.

It’s that easy.  Once the form is filled out, you can turn their comments/answers into sentences.  You WILL need their permission, in writing, to be able to use their name and their comments in any and all marketing materials.

Look to h

ave testimonials to highlight the benefits you provide.  This is done by asking questions to specific to those benefits.  Some areas where you want to highlight; how students have increas

ed their grades, improved focus/concentration, better manners, increased confidence, etc.

When you place the testimonial in your ad or marketing piece make sure the person’s name and city are also listed.  This makes the testimonial much more believable!

The best time to ask for these testimonials is right after an event where their emotions are high, such as; a test, an upgrade, you get the idea right?!?

Here is a sample Testimonial from you can use:

Name: _______________________________________________

Address: _____________________________________________

City: ______________________________    State _____________________  Zip ____________________

Number of years as our student: ________________________

What is your overall feeling about Main Street Karate?

__________________________________________________________________________________________________

__________________________________________________________________________________________________

Describe one or two of the most important benefits you’ve received from your training with us.  Please explain specifically what you have gained.

___________________________________________________________________________________________________

___________________________________________________________________________________________________

___________________________________________________________________________________________________

What challenges/fears were you able to overcome since starting your training and how has that improved your life

___________________________________________________________________________________________________

___________________________________________________________________________________________________

___________________________________________________________________________________________________

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