Martial arts school marketing – Lead Generation

 

Our Greatest Martial Art Student Success Story Contest Has Now Begun!

 Click Here to see how you can get 2 Gravitational marketing pieces that INFLUENCE
your prospects to enroll – (this could be the ingredient your missing on the folks that DID  NOT enroll).

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 From the Desk of Dion Riccardo

 

So let’s talk – LEAD & INQUIRY Generation..

 

For YOUR BENEFITRead this Post! I am confident you will be exposed to a concept that you have NOT HEARD.

 

Bottom line this could be the Public Enemy #1 for most school owners in terms
of thier plataue in REVENUE & LIFESTYLE – and WORSE – Burn Out – Overwhelm – and Depression.

 

It does not need to be that way.

 

There is 2 Models (Ways of looking) at lead genration..

 

Model 1The Shotgun approach: in this model you advertise in many offline & onilne channels.

Usually due to the high volume you will have descent but unconsistent results due to several key points..

This Model’s RESULTS becomes very hard to TRACK making it difficult to understand what is working and profitable and what should be tweaked or dumped.

And because it requires the most amount of work to Really Broadcast your message everywhere there is a GREAT potential for Waste in energy and Funds.

 

IN SHORT – Cast the largest net you can find anywhere and let’s see what we can pick up.

There is no real target, just do as much “STUFF” as you can to get the “Word out”. It lacks a Focused Target, Focused Message and Focus Offer that makes them WANT to Call You.

I remember one outfit giving me a list of like 20  offline marketing activities, all of them required work, none of it was working synergistically with each other and after 3 months of trying to do everything without any real RESULTS, No Real Plan on WHICH one was the priority and beating the street a lot,  I gave up on that approach.

 

Model 2The Samurai Approach: Accuracy and Focus are the key traits of this approach.

The Samuari Model finds WHERE the Fish are, Defines WHAT fish he/she is looking for and the presentation that they want…catching one fish at a time with 3 main poles in the water.

It Drills Deep First Then Wider!

 

This model has 3 Pillars:

 

Referrals – Online – Outreach

(This is the #1 Focus of “The Boost” 90 Day Coaching Program – It gets these 3 lead gravitating pillars in working)

You implement 1 strategy & System at a time for each pillar.

Then you continue to layer 1 one strategy/System on top of the next in each PILLAR making each one fully optimized and giving you results CONSISTENTLY.

Track, Test and Tweak each strategy/system that is in place and assess the ROI of each pillar to determine where Resources need to be allocated for bigger RESULTS in more Money.

We have approx 12 systems/strategies in each of the 3 Pillars, when school owners get even 4 out of the 12 systems/strategies in each pillar working it results in 4 – 55 leads per month.

Again, this is the model I prefer to use after trying both.

Some ask…Will you be missing opprotunites if you just don’t jump on EVERY one that comes along?

 

NOT EVERY OPPROTUNITY IS GOLDEN

 

Many are just a distraction. But you must analyze and choose the RIGHT opprotunites when they come.

Therfore, you MUST know what lead attraction Model you are using or because if you don’t – how do you make the best decsions for you and your school.

Also, if you don’t know what model you are using – or you did not choose one – that means:

You don’t have a plan to get a STEADY – CONSISTENT flow of leads inquiring about your school that is dangerous to your health and family as well as to your school.

  

Here is an Fresh Example of a Campaign from the Outreach Pillar of the “Samurai Model”and it Produced 48 NEW LEADS IN 2 DAYS:

 

But First!

Click Here to see how you can get 2 Gravitational marketing pieces that INFLUENCE
your prospects to enroll – (this could be the ingredient your missing on the folks that DID  NOT
enroll).

Ok, Here’s the background…

At my schools we have all 3 pillars at work with most all the strategies/systems in each pillar working and creating RESULTS that we TEST, TRACK and TWEAK all the time!

This is an Example of a outreach that we did NOT COST A DIME and RESULTED IN 48 new Leadsthat PAID US. (we Fully teach this strategy in our Boost Coaching Program). Of Course after the inital offer runs it’s course they will be invited to become a “Member” and pay members’ tuition.

Now, the 48 leads that took this offer is split up between 5 schools ( there is still 3 days left ) each school will get an average of 9 new students this month and it is ONLY 1 out of 12 things we are doing in the Outreach Pillar!

 

Using online “Deal Of the Days”, What is it?

 

One is called Living Social. Here is our Deal Featured:

Most of the online deals of the day only work if you are closer to a big city.

However, there are ways of working deals of the day even if you don’t live near the city.

 

So, in my next post we will talk a bit more on how to set up deal of the days that bring in Leads that pay you to try YOUR school! Does it get any better!

 

In your corner,

Dion

 

Click Here to see how you can get 2 Gravitational marketing pieces that INFLUENCE
your prospects to enroll – (this could be the ingredient your missing on the folks that DID  NOT
enroll).

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