Martial Arts Marketing Tools That Will Absolutely Grow Your School…

toolsWe believe there are a couple of martial arts marketing “tools” that will absolutely grow your school…

These “tools” are really more of “martial arts marketing methods” rather than anything. But, nonetheless, they are some of the most powerful and proven methods for getting new students and growing your school.

Let’s skip the fluff and get right to them:

Martial Arts Marketing Tool #1: PPC Martial Arts Marketing (Google Adwords)

PPC marketing is nothing more than advertising your martial arts school on the major search engines… with a cool twist.

With PPC marketing you DON’T pay when your ad is displayed. You ONLY pay when a prospective student sees your martial arts advertisement, clicks on your ad, and actually comes to your website.

But, it gets even better…

With PPC martial arts marketing, you get to choose EXACTLY when your ad is displayed on the major search engines, so you can target your advertisements strictly to the most qualified searchers of martial arts instruction online, display your ad just to them, and then only pay if they take an action and click on your ad. It’s actually the most targeted form of martial arts marketing in existence today.

Seriously. And, because of that, you end up only paying for traffic to your martial arts website that is ultra-targeted and highly-likely to convert into a paying students. It’s really incredible stuff! And, because of how effective this strategy is right now, We had to include it on the list of “martial arts tools that will absolutely grow your school”.

In fact you can listen to a free call we did with our very own personal Certified Google Adwords (PPC) Expert. Click HERE to get access to it.

Martial Arts Marketing Tool #2: Endorsed Offers

Endorsed offers are nothing more than having another local business owner or operator in your geographic area endorse you and your martial arts school to their customers, clients, patients, members, etc. When you set up this type of relationship, the percentage of prospective students that get converted into paying students for you in your school goes thru the roof.

Why? Because when another business owner or operator, who already has trust and goodwill built with their list of customers, endorses you and martial arts training at your school, the response is sometimes 20-30% higher than any other form of martial arts marketing.

Think of it like this…

Imagine a local school teacher talking to their students parents about the value of martial arts instruction with you, and why they recommend it. Or, imagine a local massage therapist or chiropractor talking to their clients about martial arts instruction with you. Again, because the trust and credibility is there already, the response is almost always much, much higher than typical “cold martial arts advertising”.

Why would another local business owner or operator endorse you and your school, you may be wondering?
Well, there are several reasons.

First, you can work on a barter arrangement with them. In other words, they endorse you and your school in exchange for complimentary martial arts training with you. Second, you can work out a co-endorsement arrangement where you endorse them to your parents and students in exchange for them endorsing you. The opportunities of the type of endorsed offer you arrange is only limited to your imagination.

Martial Arts Marketing Tool #3: Automated Martial Arts Marketing Via Email

Because email marketing can be set-up to work on autopilot perpetually… and because there’s no cost right now to use email marketing, it’s a great tool to follow-up with prospective students, educate existing students, generate referrals, and grow your school.

And, even more important, because martial arts email marketing is 4x more effective than most other forms of marketing (according to the Direct Marketing Association), it’s a must on the list of “martial arts tools that will absolutely grow your school”.

Think of it like this…

You can set up an email marketing campaign ONCE, and let it work over and over and over for you. You can do this for new students. You can do this to reactivate inactive students. You can do this for unconverted leads. You can do this to generate referrals every week. You can even do this for networking partners.

In fact we are going to show you how you can do it yourself this Thursday, October 29th on our FREE webinar.

Register Now For Thursday’s FREE Webinar! Only 59 spots left
Title: “How to set up Your Online Strategy”
Date:  Thursday, October 29, 2008
Time:  11:00 AM – 12:15 PM CST
Register now by clicking the link below: <==
If you’re not using email marketing in your school right now, you’re really missing out on an incredible school-building tool. Seriously. And if you are then GREAT congratulations to you. May be you just might pick up 1 or 2 things you’re not currently doing that could improve your results.

Register now by clicking the link below: <==

SPECIAL BONUS POST TODAY AT 2pm CENTRAL were we will cover Marketing for Martial Arts Schools – What To Do During a Brutal Economy.

Yours for a better school and life,

~Dion and Duane

The BIG Martial Arts LIE right now! (and it ticks us off!)

angry_manThe so-called martial arts business-building gurus have it all wrong…

There’s a whole bunch of nonsense being fed to school about the cause of such struggling within the profession.

And, it really ticks us off!

Today, you’re finally going to hear the truth about why so many school owners never reach their financial goals, and the *one* thing YOU can do to make sure YOU do.

Be honest, how many of these have you heard blamed for the reason why so many schools are barely getting by:

1. Martial Artist don’t get the respect they deserve.
2. Martial Artist still really isn’t accepted as a legitimate option to change lives.
3. The economy is hard and no one is buying martial arts training right now.
4. There are way too many martial arts schools in this town.
5. People don’t understand the immense value of martial arts training.

So, how many of those have you heard???

If you’re like most school owners… almost all of them.

Well, none of those reasons are the REAL cause behind most school owners struggles. None of them.

What is then?

dnbLogoWell, I’ll tell you what Dunn and Bradstreet, the largest credit reporting business there is, says…

‘Of the small businesses that fail, 90% do so because of a lack of skills and knowledge on the part of the owner.’

Did you get that?

‘…a lack of skills and knowledge on the part of the owner’. (And that’s not me saying it, it’s Dunn & Bradstreet).

90% of business failures, including martial arts school, are because the owner of the business – the martial artist– lacks the necessary skills and knowledge to build a sustainable, highly-profitable business (school).

It’s not because of competition. It’s not because of economy. It’s not because of consumer education. It’s because of a lack of knowledge and skills in certain key business-building areas.

For most school owners, they don’t want to hear this. They want to hear another reason, or another answer, or another solution.

But, there’s not one.

As a martial arts school owner, whether you like it or not, you’re an entrepreneur with your own business. You’re a business owner. And, this is your life. This is your livelihood. You’re playing for keeps here.

This isn’t a hobby.

And, as a business owner you always have to be mature enough to see things as they really are. You can’t lie to yourself or delude yourself into seeing something that’s not there. Or, to NOT seeing something that *IS* there.

Fact is, if you’re not getting the results you want in your school— the new students, the referrals, the student retention, the cash flow, etc. — you need to recognize there’s some skillset or knowledge you’re lacking.

Don’t buy into any other cause or reason. Don’t!

Now, once you realize you’re lacking the knowledge in a certain area, there are only two things you can do:

1. You can go out and gain the knowledge you need to go from struggling in an area to thriving.

Personally, this is the course we always take. And if you are struggling with your online marketing then please attend our “Free Online Martial Arts Marketing Revealed.” Even if you are a veteran we would encourage you to attend. You just might find the 1 or 2 things that could skyrocket your business.

Now we know the thought of ‘learning’ business-building skills is probably painful for you. We understand that.

However, whether you want to hear it or not, we’re going to tell you…

What you don’t know about building your martial arts business is going to set the height of your schools success. It’s not what you DO know. It’s what you DON’T know about building your martial arts business that determines your level of success. Period.

If you’re *truly* serious about creating a thriving martial arts school that gives you the lifestyle you’ve always wanted, than there are certain business-building activities that need to occur in your school on a regular basis.

You either need to know (knowledge) how to do them yourself (skill) or you need to have someone do them for you. Regardless, they need to be done if you’re going to create that thriving school.

The other option you have, if you just refuse to learn the skill-sets yourself, is to have someone else who has the knowledge and skill do it all for you.

And, quite frankly, this is why we are conducting this free webinar entitled “Free Online Martial Arts Marketing Revealed.”

Click the link below to register now. There are only 97 spots available.
Don’t forget about this Thursday’s FREE Webinar!
Register Now For Thursday’s FREE Webinar! Only 100 slots available
Title: “Free Online Martial Arts Marketing Revealed”
Date:  Thursday, October 29, 2009
Time:  11:00 AM – 12:15 PM CST
Register now by clicking the link below: <==
Talk to your tomorrow when we will go over the 3 Martial Arts Marketing Tools That Will Absolutely Grow Your business.

Until then… happy marketing,

~Duane and Dion <==

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