DUCT TAPE MARKETING

This is a sample of what’s inside of SOS insiders club. Business Wisdom Briefs is a distilled action plan from the top business books so that YOU don’t have to read them. You only get the actionable items from these book summaries.

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Identify every point of contact, and every purpose for contact between your customers and your company.
Schedule a weekly ‘contact improvement meeting’ to continually brainstorm and discuss ways to improve each and every contact.
Adopt this job description for your customer service team: “Make the customers happy. Make the prospects happy. Make each other happy.”
Prepare a list of questions and statements for customer service reps to use that include questions about the customer’s situation and needs, statements about your company and your products, and ways of asking for the sale.
Give things you already do special names — e.g. if you want your customer service reps to get to know your clients, you’re going to want to have them ask questions, right? Well, if you’re in the B2B space for example, why not call it the “5 Minute Business Breakthrough Assessment”. Then your customer service rep can say, “It sounds to me like you could benefit from our ‘5 Minute Business Breakthrough Assessment’ that my boss prepared… do you have 5 minutes to learn how we can make or save you thousands of dollars?”.
Schedule a meeting to brainstorm all the products and services you can deliver QUICKLY, SIMPLY AND EASILY by extending, separating, or leveraging your current products and knowledge.
Identify your new customer’s honeymoon period, and find a way to activate the referral during that specific period in time. Make it irresistable.
Automate the request for testimonials… and when you get one, give the client a call to say thank-you and to introduce them to your referral program.
Initiate awareness of the need to refer even before a person becomes a customer.
Consider allowing customers and partners to EXTEND your product offering with 3rd-party content or services.
Develop a product for potential partners to give away — something that makes THEM money.
Schedule a brainstorming meeting identify a special experience you can give to your new customers. Pick ONE cool idea and implement it EXCEPTIONALLY well.

NO BS RUTHLESS MANAGMENT

This is a sample of what’s inside of SOS insiders club. Business Wisdom Briefs is a distilled action plan from the top business books so that YOU don’t have to read them. You only get the actionable items from these book summaries.

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Stop trying to make the workplace fun. Instead focus on expressing the MISSION and PURPOSE of your company.
Have a break room with a computer, a phone, and a sofa. Everywhere else is 100% workspace.
Be yourself! Flaws and all. Hire thick skinned employees who can handle you at your extremes.
Make your most important jobs BETTER jobs — by making that job more profitable so you can afford to pay well, etc.
Educate your employees during orientation that THEIR job is to make themselves so valuable to the company (profit-wise) that the company wouldn’t want to see them go.
Make every job a profit center by redefining the job & adding marketing-related goals.
Be on the lookout for excuses… they indicate “activity” without “results”.
If an employee is not an “A” player, redefine the job description, develop the employee aggressively, demote employee to a better matched position, or free up that employee to seek a better match at a different company.
Find a way to use the combination of MEASUREMENT + COMPETITION to motivate your employees. This requires public display of individual performance. Your best employees will love it. Your worst employees will quit.
Consider buying a 50” HDTV for the office that constantly displays employee numbers. It’ll cost you just $150 a month or so on credit, and the rewards will be exponential.
Systemize all the small things in operations manuals.
Apply the 5-step system below to get SPEED into your business model.

Getting Things Done!

This is a sample of what’s inside of SOS insiders club. Business Wisdom Briefs is a distilled action plan from the top business books so that YOU don’t have to read them. You only get the actionable items from these book summaries. Write down everything that’s on your mind for a week. Does this free […]

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M2 School Owner Managment FREE Call

FREE TELESEMINAR Thursday July 16th 1pm central (2pm Eastern) Fill Out the Form Below To Get Access To the Call: The Management Module How To Develop, Manage, & Nurture A Well-Oiled Team Of Employees Or Outsourcers Contact Information First Name * Email * Miscellaneous Check all that apply: Finacial Managment Staff Managment Systems Managment Your […]

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The Short Email VS The Long Email

Which One Wins? Soon you will recognize to love one of the simplest things that makes you a big stock pile of bucks. One of these, is how just one little TWEAK can create a huge impact on your business. Here is a simple thing that I’m referring to that has totally help me and […]

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