Increase Your Marketing Believability by 10X When You Use These

Pretty bold statement, right?  Think about this for a moment, what you tell a prospective student about your program may be met with some skepticism but if that same message comes from one of t

heir  known and trusted friends-you better believe that message will get through!

And this is where testimonials are worth their weight in gold.  Testimonials add credibility!

If you don’t have testimonials, that’s ok.  You can get them.

The first thing you want to do is make a list of all your clients who you know absolutely love you and your service.  Then you simply ask them.

There may be a few of  you out there, who don’t feel comfortable asking for testimonials.  I know I didn’t for a long time, especially when I was first teaching.  I felt that if they truly loved my teaching and the service they received they would provide these testimonials on their own.  Guess how that went?

Your students may love for service and think that you are the greatest thing since sliced bread.  But unless asked, most will not just arbitrarily send in a testimonial to you.  Most people are extremely busy and it’s not something that they think about.

So we will ask.  Don’t be embarrassed about asking for testimonials either.  You provide a wonderful and life changing service and when asked your students will love to write a glowing testimonial for you.

You can accomplish this in one of two ways; you can ask them to write it from scratch or give them a form that answers questions (that you have prepared) about your service.

It’s that easy.  Once the form is filled out, you can turn their comments/answers into sentences.  You WILL need their permission, in writing, to be able to use their name and their comments in any and all marketing materials.

Look to h

ave testimonials to highlight the benefits you provide.  This is done by asking questions to specific to those benefits.  Some areas where you want to highlight; how students have increas

ed their grades, improved focus/concentration, better manners, increased confidence, etc.

When you place the testimonial in your ad or marketing piece make sure the person’s name and city are also listed.  This makes the testimonial much more believable!

The best time to ask for these testimonials is right after an event where their emotions are high, such as; a test, an upgrade, you get the idea right?!?

Here is a sample Testimonial from you can use:

Name: _______________________________________________

Address: _____________________________________________

City: ______________________________    State _____________________  Zip ____________________

Number of years as our student: ________________________

What is your overall feeling about Main Street Karate?



Describe one or two of the most important benefits you’ve received from your training with us.  Please explain specifically what you have gained.




What challenges/fears were you able to overcome since starting your training and how has that improved your life






I can remember when I made my first typo on a marketing e-mail blast… 

I was embarrassed until I spoke with my martial art business coach,

he said… “Great that gives us the opportunity to reach out and market to

this group again by sending another e-mail blast with the correct verbage. 




1. facebook: if you have facebook, post that you are just starting this program and you will keep your friends posted about your results. THEN, every time you go to victory to train simply mention that your going and when you come back – post how you felt about it.
2.Facebook fan page: become a fan of the ” Dion Riccardo’s Victory Martial Arts Academy”.
by doing this your friends will be able to find us and spy on what your doing.
3.Buddy week: the first week of every month is “Bring a Buddy week”, this is a great chance to invite a few friends to come out and see what you do, they will be curious anyway so you can do this very softly.
4.Question Ultimo: this is my favorite technique. So as I am talking with people, I always bring up this questions. ” where do you workout?” then I ask ” r u happy with your workouts?” they will either do 2 things usually… They will tell you that their not working out regularly or they will ask you the same question. That opens the door for you to say ” I found a fun way to get in shape and get in great shape, you gotta try it… Do you wanna come with me sometime?” then follow up. And try to bring them to buddy week.
5.The go giver- with the plastic gift cards we gave you, you can give these to your circle as gifts for birthdays or any occasion. There valued at 100 dollars and people will thank you for them. The important component to this is to follow up with them after you give them one and invite them to come with you to workout.
6. The Bonus method: another use for the gift card is give them as a bonus for buying from you.let’s say you do hair after you style someones hair you can hand them the card and say that it is your way of saying thank you for being a loyal customer.
7. The party harty method: invite 10 of your friends out for a night on the town. At the end of the night thank them for coming and give them a gift card. again, follow up is key after giving these cards away.
8.Random recruitment: always carry these cards with you, and you will see ways to give these out, if you do not have the persons contact info ALWAYS get it so you can do the crucial follow up.

How would you like to win 90 days of our Boost Coaching Program? Just submit your 2 min. video or 100 – 250 word account of your Greatest Martial Art Student Success Story.

Get all the details here.

BTW – If you missed this killer post from Dion taking a in Depth look at Lead Generation for your school. Click Here!

Promoting Back To School, Holidays and other Special Occasions

How about other special occasions or holidays? Do you promote those as well in your school? I’m not just talking about Thanksgiving, Christmas or New Year’s either! How about Flag Day, St. Patrick’s Day or even Chuck Norris’s birthday?

Read more

Martial arts school marketing – Lead Generation

  Our Greatest Martial Art Student Success Story Contest Has Now Begun!  Click Here to see how you can get 2 Gravitational marketing pieces that INFLUENCE your prospects to enroll – (this could be the ingredient your missing on the folks that DID  NOT enroll). —————————————————————————————————————-  From the Desk of Dion Riccardo   So let’s […]

Read more