Promoting Back To School, Holidays and other Special Occasions

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Here in California, my kids go back to school on August 15^th. Back to school has always been a big time for sign-ups in our industry so I’m sure you are well into your back to school promotions.

How about other special occasions or holidays? Do you promote those as well in your school? I’m not just talking about Thanksgiving, Christmas or New Year’s either! How about Flag Day, St. Patrick’s Day or even Chuck Norris’s birthday?

You see, people respond better to holidays and special occasions. Why? Because, in most instances, these special occasions are already on their mind! Robert Collier, a famous direct response marketer, said, “You always want to enter the conversation already happening in someone’s mind”.

If they are already thinking of a particular holiday, doesn’t it make sense to be a part of their thinking by offering a special?

How about the anniversary of your school? More than likely, it isn’t on the mind of anyone except you but it offers an excellent opportunity (the reason why) for you to promote your school.

To get your creative juices going, here is a list of events from August to December for you to add to your marketing calender. Have fun!

August:

Month Long Observances

Home Business Month

National Water Quality Month

Week Long Observances

2^nd week: Elvis week, National Smile Week

The all important Back-To-School

August 1 Respect for Parent’s Day

Sports Day

August 5 Neil Armstrong’s Birthday

August 7 American Family Day

August 13 Left Hander’s Day

September

Month Long Observances

National Courtesy Month

National School Success Month

Read-A-New-Book Month

September 5 Labor Day (first Monday of September)

September 6 Read-A-Book Day

September 11 Patriot Day

September 13 Positive Thinking Day

September 21 World Gratitude Day

September 23 First Day of Autumn

October

Week Long Observances

1^st week Fire Prevention Week

2^nd week Teen Read Week

October 2 Child Health Day

October 5 World Teacher Day

October 20 Monster Mash Day

October 28 Statue of Liberty’s Birthday

October 31 Halloween

November

Month Long Observances

Child Safety and Protection Month

Week Long Observances

2^nd Week National Children’s Book Week

3^rd Week American Education Week

November 1 All Saint’s Day

November 8 Election Day (Tuesday after the first Monday of November)

November 11 Veteran’s Day

November 13 Mom and Dad’s Day

November 17 National Young Reader’s Day

November 21 World Hello Day

November 24 Thanksgiving (4^th Thursday of November)

November 25 Black Friday (Friday after Thanksgiving)

December

Month Long Observances

Hi Neighbor Month

National Stress Free Family Holiday Month

Read A New Book Month

December 5 Walt Disney’s Birthday

December 7 Pearl Harbor Day

December 20 First Day of Hanukkah

December 24 Christmas Eve

December 25 Christmas Day

December 26 First Day of Kwanzaa

December 31 New Year’s Eve

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BTW – If you missed this killer post from Dion taking a in Depth look at Lead Generation for your school. Click Here!