What is true school owner stability?

What is true school owner stability?

Well, “resistance to change, especially sudden change or deterioration” is one of the ways dictionary.com defines the word stability.

“Deterioration” is the word in that definition that strikes me most. Because, according to the same site, anything that deteriorates “becomes worse or inferior in character, quality, value, etc.” It “disintegrates or wears away”.

And that’s why a quick discussion of exactly what creates true stability for your school is so important. Because creating stability in your business is what prevents your student-base, office cash flow, personal income, and lifestyle from deteriorating, disintegrating, wearing away, or becoming worse or inferior over time.

So, what creates a stable school?

It’s not the right location. Or your knowledge of anatomy and physiology. Or a whopping lifetime student value. Or a growing catalog of products and services. Or even quality of instruction, for that matter.

Stability in your martial art school comes solely from developing and maintaining an effective and affordable system for acquiring new martial art students. I call this your Optimal Student-Acquisition System (OSAS).

Even though the profits in a martial art school come from the backend (all of the revenue generated AFTER the student is acquired), stability and growth comes from the front-end (the acquisition of new students).

Introducing kickboxing, mma classes, self-defense courses, bully seminars, etc., are all great sources of backend revenue. And, I recommend them.

However, without a steady stream of new students coming into your school, your backend revenues from ancillary products and services are limited and will eventually dry up.

This is why the development of your Optimal Student-Acquisition System (OSAS) is the first and most important order of business for any school owner. Until you have the optimal student-acquisition system in place for your school, nothing else should take priority. Nothing.

Think of it like this:

Profits come from the backend of your business – all of the revenue generated after a student is acquired.

Stability and growth come from the front-end and your OSAS.

When building your school, first establish it on solid ground (stability). Then, and only then, build it higher and higher (profits).

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